SMUG

MORENITA

by Gabriela Alemán

Hi! I’m Gabriela, a self-taught Nicaraguan-Salvadoran illustrator based in San Francisco’s Mission District. Under the name Smug Morenita, I create work inspired by the people and everyday moments around me—driven by my love for visual storytelling.

I collaborate with organizations, small businesses, and brands to create meaningful work rooted in people and place.

Smug Morenita is also my space to explore what it means to be a multidisciplinary Latina in today’s digital world—on my own terms.

My Services


Illustration

Brand Partnerships

Speaking & Workshops

Social Impact Projects





Featured Clients

Instagram

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Hulu

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Topo Chico

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Ipsy

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Waymo

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Google Pay

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The Mujerista

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Milca Roja

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Instagram * Hulu * Topo Chico * Ipsy * Waymo * Google Pay * The Mujerista * Milca Roja *