by Gabriela Alemán

Hi! I’m Gabriela, a self-taught Nicaraguan–Salvadoran illustrator based in San Francisco.

I love collaborating with brands, businesses, and organizations that value meaningful, people-centered storytelling.

Under the name Smug Morenita, I create work inspired by the people, places, and everyday moments around me. It’s also my creative space to explore what it means to be a multidisciplinary Latina in today’s digital world—on my own terms.

When I’m not drawing, you can find me giving out free groceries with Mission Meals, running along the Bay, at folklore dance rehearsal, or capturing a mirror outfit-of-the-day.

Learn more

My Services


Illustration



Brand Partnerships


Social Impact Partnerships

Contact me

Featured Clients

Instagram

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Hulu

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Topo Chico

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Ipsy

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Waymo

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Google Pay

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The Mujerista

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Milca Roja

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Instagram * Hulu * Topo Chico * Ipsy * Waymo * Google Pay * The Mujerista * Milca Roja *