San Francisco Bay Ferry
In collaboration with the San Francisco Bay Area Water Emergency Transportation Authority (WETA), I created a customized map for the San Francisco Bay Ferry and its routes as part of their Cross the Bay, the Ferry Way! campaign. The design assets were adapted into posters, postcards, and mailers distributed to promote ferry use among Bay Area residents, with a special focus on engaging the Latino community.
Award Winning
In 2025, WETA received an EPIC Award from the California Association of Public Information Officers for Most Innovative Campaign for Cross the Bay, the Ferry Way!. CAPIO’s EPIC Awards recognize the most creative and effective work in communications and marketing, including campaigns, newsletters, photography, events, writing, websites, and video production.
Social Media Assets
Instagram Reels and static carousel posts were created to highlight the behind-the-scenes process and amplify the campaign’s message.
