Topo Chico Hard Seltzer Launch
To celebrate the launch of Topo Chico Hard Seltzer, a creative campaign was designed to engage celebrities, influencers, and the brand’s cult following. The goal was to spark excitement and spotlight the product’s bold, refreshing identity through custom storytelling and design.
Custom PR Packages
Each curated package featured two of my original illustrations—one highlighting Topo Chico Hard Seltzer in a vibrant, comic book-inspired style, and another personalized for the recipient. These illustrations were included alongside handpicked products from small business owners and independent designers, creating a thoughtful and community-centered unboxing experience.
